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hi there!

Creative Content Specialist

My name is Julia and I talk pretty. I love playing with language and visuals to find the best way to make ideas resonate with their intended audiences. I'm the girl who volunteers to write Instagram captions and wedding speeches for her friends. I will destroy you in Scrabble.

 

Let me help you talk pretty, too!

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services

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digital content development

I produce original content and work closely with design teams to create eye-catching, clean and aesthetically pleasing social media campaigns. I thrive when it comes to planning content strategy, crafting witty Instagram captions, and filming the funniest TikToks. I am well versed in creating content calendars and storyboards for timely and efficient delivery.

clients include:

  • McDonald's

  • PepsiCo

  • HarperCollins Kids

  • Confidence

  • Rigoni di Asiago

  • Läderach

  • Ford 

copywriting & editing

I have extensive experience in both creating and editing copy for a wide range of clients and mediums, including (but not limited to): SEM, SEO, CRM, newsletters, interviews, magazine articles, scripts, and essays. It's always fun to find the little quirks that make each client's voice their own and highlighting those nuances until their brand is unmistakable.

clients include:

  • McDonald's

  • PepsiCo

  • Helm Bank USA

  • Zep

  • Schmidt Bros.

  • ACAMS

  • Visa

  • Copa Airlines

  • ESPN Deportes

  • ESPN International

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media relations

As someone with proficient experience in the field, I have worked both sides of of the editorial process and know how to tick editors' boxes. I am able to speak their language and deliver what they want from press releases, pitch notes, media kits, event invitations, and interviews. I can also manage personable relationships with journalists for future correspondences. 

clients include:

  • Copa Airlines

  • ESPN Deportes

  • ESPN International

  • IKEA

  • Walgreens

  • LaLiga

recent projects

McDonald's Paid Social
Muévelo con Pepsi
Spotlight Dorado
Jefa-Owned
Purple Background with Bubbles

work experience

2021 - 2022

Content Specialist

Drafted creative and technical copy for a wide range of clients at a digital marketing agency, emphasizing key messaging for target audiences. Pitched, produced, and edited original, engaging content across a range of platforms. Performed research to develop effective content strategies, focusing on SEO and SEM. 

2017 - 2019

PR Assistant Account Executive

Managed and developed strong media relations. Aided in development of presentations, pitches, and media events. Performed media monitoring via several platforms to compile comprehensive reports. Created external and internal content for clients, keeping tonality true to brand.

2022 - Present

Creative Copywriter

Generated unique brand experiences through creativity and written content. Drafted original copy in both English and Spanish for QSR giant’s social channels. Oversaw creation of brands’ digital assets, working closely with creative teams and clients to develop key campaign messaging, social media strategies, and content calendars.

2019 - 2021

Editorial Staff

Edited and revised editorial content for quarterly magazine. Aided in development of articles, interviews and weekly newsletters. Compiled content for Spanish-language magazine and supervised editorial committee.

Education

2016

Loyola University New Orleans | Bachelor’s Degree
  • Bachelor of Arts in English, Writing

  • Recipient of Merit Recognition Scholarship

  • Dean's List

2012

Miami Arts Charter |
High School Diploma
  • Graduate of Creative Writing Program

  • Class Secretary

Proofreading and Editing

Creative Copywriting

Skills & Expertise

Digital Marketing

Media Relations

Fluent in Spanish

Digital Content Creation

Fact-checking and Research

Media Monitoring

Event Coordination

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get in touch

(786) 520 5206

  • LinkedIn

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