I had the wonderful opportunity to conceive and shape one-of-a-kind content, purposefully directed at embracing the vibrant Hispanic consumer market within McDonald's sphere of paid social media initiatives spanning an array of campaigns. This creative journey was marked by brainstorming sessions, where we came together to infuse genuine passion into our ideas. The culmination saw the birth of a thoughtfully woven campaign deck, full of Hispanic market insights and social post copies accompanied by artfully crafted visual mock-ups that painted a picture of our vision.

As part of this process, I also captured and edited approved content ideas. The outcome was content that felt wholly original and earnestly captured the essence of the dynamic Gen Z audience. Amidst all this, our efforts seamlessly highlighted McDonald's captivating promotions, showcased their focused products, and conveyed their key messages in a way that resonated deeply.