Muévelo con Pepsi

Client:

Pepsi

Year:

2023

THE CHALLENGE

Pepsi wanted to position itself as a relevant brand that instigates unapologetic moments of enjoyment with Hispanic fusion consumers beyond the traditional soda-drinking occasions.

This campaign required development of unique social media assets and respective copy to promote the scholarship program throughout its announcement, application, and deadline stages. The copy and content were aimed at prospective scholarship applicants (young Gen Z students) and their parents, requiring a nuanced voice and tone to resonate with both audiences while still feeling authentic and relatable.