Jefa-Owned

Client:

PepsiCo Juntos Crecemos

Year:

2023

PepsiCo successfully launched of Jefa-Owned, a national visibility campaign powered by the Juntos Crecemos platform, to encourage more Latina-owned, food and beverage small businesses to apply for personalized business-building support services.

This campaign required development of unique social media assets and respective copy to promote the scholarship program throughout its announcement, application, and deadline stages. The copy and content were aimed at prospective scholarship applicants (young Gen Z students) and their parents, requiring a nuanced voice and tone to resonate with both audiences while still feeling authentic and relatable.