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Muévelo con Pepsi
Client:
Pepsi
Year:
2023
THE CHALLENGE
Pepsi wanted to position itself as a relevant brand that instigates unapologetic moments of enjoyment with Hispanic fusion consumers beyond the traditional soda-drinking occasions.
I worked on this platform for both its launch year and second year to come up with original, promotional social media content for its announcement, application, voting, and recap stages.
This content included original TikTok and Instagram Reels videos, static posts for Instagram stories, video scripts for our competition finalists and partnered influencers, tweets and post copies, among others.
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