Jefa-Owned

Client:

PepsiCo Juntos Crecemos

Year:

2023

PepsiCo successfully launched of Jefa-Owned, a national visibility campaign powered by the Juntos Crecemos platform, to encourage more Latina-owned, food and beverage small businesses to apply for personalized business-building support services.

I worked on this platform for both its launch year and second year to come up with original, promotional social media content for its announcement, application, voting, and recap stages.

This content included original TikTok and Instagram Reels videos, static posts for Instagram stories, video scripts for our competition finalists and partnered influencers, tweets and post copies, among others.