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HACER National Scholarship
Client:
McDonald's
Year:
2023
The McDonald's HACER® National Scholarship Program offers scholarships to up to 30 outstanding Hispanic students from all over the country.
I worked on this platform for both its launch year and second year to come up with original, promotional social media content for its announcement, application, voting, and recap stages.
This content included original TikTok and Instagram Reels videos, static posts for Instagram stories, video scripts for our competition finalists and partnered influencers, tweets and post copies, among others.
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