Spotlight Dorado
Client:
McDonald's
Year:
2023
Spotlight Dorado was created to empower and amplify aspiring Hispanic voices across different industries, starting off with film. We’re not just here to open doors, but to champion the creativity, talent, and determination of Hispanic creators across the country.
Through this platform, McDonald’s is using its influence and scale to help advocate for Latino and Hispanic representation in film. Their goal is to provide these talented storytellers with the platform, financing, and distribution to produce their films, while receiving invaluable mentorship from renowned industry leaders to help bring their stories to life and advance their careers.
I handled the creation, capturing, editing, scheduling, posting, and copywriting for HarperCollins' organic Intagram Reels for three of their accounts: @EpicReads, @HarperKids, and @ShelfStuff.
I helped plan strategy for the kind of videos we should produce (evergreen book humor, nostalgia, and seasonal book recommendations) and produced respective content calendars for each account in a timely manner.
Once the proposed content on the calendars was approved, I would capture, edit, draft captions, and upload pertinent videos to TikTok.
To date, the videos I created for their brand have some of the highest view count and engagement rates out of all their organic posts.
