Muévelo con Pepsi
Client:
Pepsi
Year:
2023
THE CHALLENGE
Pepsi wanted to position itself as a relevant brand that instigates unapologetic moments of enjoyment with Hispanic fusion consumers beyond the traditional soda-drinking occasions.
I handled the creation, capturing, editing, scheduling, posting, and copywriting for HarperCollins' organic Intagram Reels for three of their accounts: @EpicReads, @HarperKids, and @ShelfStuff.
I helped plan strategy for the kind of videos we should produce (evergreen book humor, nostalgia, and seasonal book recommendations) and produced respective content calendars for each account in a timely manner.
Once the proposed content on the calendars was approved, I would capture, edit, draft captions, and upload pertinent videos to TikTok.
To date, the videos I created for their brand have some of the highest view count and engagement rates out of all their organic posts.
