Jefa-Owned
Client:
PepsiCo Juntos Crecemos
Year:
2023
PepsiCo successfully launched of Jefa-Owned, a national visibility campaign powered by the Juntos Crecemos platform, to encourage more Latina-owned, food and beverage small businesses to apply for personalized business-building support services.
I handled the creation, capturing, editing, scheduling, posting, and copywriting for HarperCollins' organic Intagram Reels for three of their accounts: @EpicReads, @HarperKids, and @ShelfStuff.
I helped plan strategy for the kind of videos we should produce (evergreen book humor, nostalgia, and seasonal book recommendations) and produced respective content calendars for each account in a timely manner.
Once the proposed content on the calendars was approved, I would capture, edit, draft captions, and upload pertinent videos to TikTok.
To date, the videos I created for their brand have some of the highest view count and engagement rates out of all their organic posts.
