Spotlight Dorado
Client:
McDonald's
Year:
2023
Spotlight Dorado was created to empower and amplify aspiring Hispanic voices across different industries, starting off with film. We’re not just here to open doors, but to champion the creativity, talent, and determination of Hispanic creators across the country.
Through this platform, McDonald’s is using its influence and scale to help advocate for Latino and Hispanic representation in film. Their goal is to provide these talented storytellers with the platform, financing, and distribution to produce their films, while receiving invaluable mentorship from renowned industry leaders to help bring their stories to life and advance their careers.
Latinas represent 40% of all Latino-owned businesses (men and women), with 41% of Latina business owners reporting "large negative impacts" as a result of the pandemic. Furthermore, twice as many Latina-led companies experience closure compared to Latino-led businesses.
