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Muévelo con Pepsi
Client:
Pepsi
Year:
2023
THE CHALLENGE
Pepsi wanted to position itself as a relevant brand that instigates unapologetic moments of enjoyment with Hispanic fusion consumers beyond the traditional soda-drinking occasions.
Latinas represent 40% of all Latino-owned businesses (men and women), with 41% of Latina business owners reporting "large negative impacts" as a result of the pandemic. Furthermore, twice as many Latina-led companies experience closure compared to Latino-led businesses.
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