Jefa-Owned

Client:

PepsiCo Juntos Crecemos

Year:

2023

PepsiCo successfully launched of Jefa-Owned, a national visibility campaign powered by the Juntos Crecemos platform, to encourage more Latina-owned, food and beverage small businesses to apply for personalized business-building support services.

Latinas represent 40% of all Latino-owned businesses (men and women), with 41% of Latina business owners reporting "large negative impacts" as a result of the pandemic. Furthermore, twice as many Latina-led companies experience closure compared to Latino-led businesses.